How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 12:22
Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
Good marketing is doing this well.
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
China accuses US of ‘severely violating’ trade truce - Financial Times
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
What is truer than that which is true?
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
Price